Marketing Manager

Job Location US-MN-Center City
ID
2018-6284
Status
Full Time
Shift
Day
Schedule
Mon - Fri
Hours of Work
8am-4:30pm

Overview

The Hazelden Betty Ford Foundation is the world's leading organization singularly dedicated to combating addiction to alcohol and drugs with a full continuum of services.

 

Over the course of a year, we:

  • Serve over 15,000 patients annually through treatment centers in Minnesota, California, Illinois, Oregon, New York, and Florida
  • Educate over 600 professionals through our accredited Hazelden Graduate School of Addiction Studies, Professionals in Residence program and Summer Institute for Medical Students.
  • Provide publishing books and materials for over 32,000 publishing customers
  • Provide prevention services to over 50,000 students across the United States and the world

One of our key strategic objectives is people - our employees are essential in the process of propelling our organization forward to meet the challenges and opportunities ahead. Are you ready to excel in these challenges and opportunities? Do you possess the qualities below? Join Our Team!

 

What are we looking for?

  • Individuals with a Client, Customer, and/or Stakeholder Focus 
  • Results-oriented attitude
  • Interpersonal Skills and Teamwork
  • Courage and Commitment
  • Adaptability and Learning Agility

What do we offer?

  • Competitive Benefits (health, dental, vision, etc)
  • Paid Time-Off
  • Training Opportunities
  • Retirement Savings Plan with Employer Match
  • Tuition Reimbursement
  • Free on-site gym (Center City, Plymouth & Rancho Mirage)

Diverse individuals encouraged to apply.
Equal Opportunity Employer:  Minorities, Women, Veterans, Disabilities

Responsibilities

The marketing manager is responsible for developing and overseeing the execution of a cohesive and profitable marketing strategy to inform the creation of product and service lines and take them to market. S/he will conduct market research, asses target customer needs, and evaluate competition while aligning market and product line business cases with broader organizational strategies and brand positioning. The marketing manager will write creative briefs and engage with internal and external stakeholders to leverage resources and ensure campaigns are completed in alignment with strategic objectives.

  • Develop a marketing plan to support the broad strategic goals of Hazelden Betty Ford Foundation while meeting publishing’s business objectives for assigned target markets.  
  • Develop cohesive and profitable marketing strategy for assigned product and service lines

  • Ensure successful campaign planning and execution that integrates marketing and sales activities

  • Manage content marketing initiatives in assigned market

  • Team with internal and external stakeholders to ensure campaign execution that leverages publishing and corporate resources to engage target customers  

Qualifications

Required Qualifications:

  • Bachelor’s degree in marketing or related field
  • Minimum 5 years experience in marketing/communications; 3 years experience in strategic planning

Preferred Qualifications:

  • Strong written and verbal communication skills
  • Excellent interpersonal skills

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